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Article: Red Sox, CVS Announce New Partnership; "Official Pharmacy of the Red Sox" to present Fenway Park Family Section while partnering with Red Sox on community endeavors.
- Article from:
- PR Newswire
- Article date:
- April 8, 2005
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BOSTON, April 8 /PRNewswire/ -- The Boston Red Sox and CVS Pharmacy have announced a comprehensive marketing agreement that highlights their shared commitment to families and communities. Senior Vice President/Sales and Marketing Sam Kennedy made the announcement.
(Photo: http://www.newscom.com/cgi-bin/prnh/20050408/NEF016)
"This is a unique, wide-ranging partnership," Kennedy said. "Beyond CVS receiving tremendous visibility inside the ballpark, the part of the package we are most excited about is the commitment CVS has demonstrated to the youth of New England through the community outreach programs in this agreement."
"We are delighted to ...