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Article: Market research charges online; Companies are spending more on research for new products and services, but lack of ROI metrics still an issue.(Special Report: Market Research)
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- BtoB
- Article date:
- April 4, 2005
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CopyrightCOPYRIGHT 2005 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Kate Maddox
With the recession behind them, companies are funding market research again. Spending on market research is expected to total $7.2 billion for 2004, up about 7.5% from 2003, said Lawrence Gold, editor and publisher of market research newsletter "Inside Research,'' which tracks market research spending.
The final data for 2004 were still being compiled at press time.
"The industry was flat for a few years,'' Gold said. In 2003, market research spending was up only 3% to 4% over 2002; in 2002, spending was down from the previous year.
"Now the economy is going full force, and clients have opened up their purses,'' ...