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Article: Lowe hold on #50m Egypt global account in balance.(Egyptian State Tourist Office business up for pitch)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- April 7, 2005
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The Egyptian State Tourist Office has put its #50m global advertising business, held by Lowe, up for pitch. The decision comes as the organisation prepares to woo back tourists deterred by recent violence at Egypt's Red Sea resorts.
The pitch is being run out of the Egyptian State Tourist Office's headquarters in Cairo and puts its 11-year relationship with the agency in doubt.
Lowe acquired the business through a series of mergers. In 1994, CM Lintas won the account. It was later merged into APL, which became Lowe Lintas and finally Lowe. The first campaign, created by the London- based CM Lintas agency, ran a year later across territories including ...