Article: Looking good or being good? The role of social desirability tendencies in student perceptions of institutional mission and values.

Two samples of college students (Sample 1, n = 106; Sample 2, n = 107) completed self-report measures that assessed their perceptions of their university's mission and values along with their tendency to seek social approval. With Sample 1, global social desirability was not predictive of any student perceptions related to institutional mission and values. With Sample 2, however, impression management tendencies were predictive of perceptions of the institution's mission and claims for live-long commitment to value growth. Results suggest that student perception of their university's mission and values are "clouded" by their desires to impress others. Future research on ...

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