Article: Natural born sellers: for mainstream retailers willing to make the commitment, there's plenty of promise in products that support a whole health lifestyle.(CENTER STORE)

Whole health has caught the fancy of many consumers and, it appears, a growing number of grocery retailers.

With the help of some sound scientific backing, whole health lifestyles have become the rage. But unlike other nutrition-based trends, this one looks like it is here to stay. Consumers' interest in good-for-me products is steadily increasing, resulting in a booming industry that is gaining momentum as it finds its way into nearly every aisle of the supermarket.

The result, according to industry observers, is an uptick in sales and profits from whole health-related products as well as a need for retailers to quickly learn as much as they can about ...

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