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Article: Breakfast cereal consumption falling.(Brief Article)

Article from:
Food & Drink Weekly
Article date:
April 4, 2005
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Breakfast cereal consumption falling: Wall Street analysts, retail experts and company officials all have competing theories on what's wrong with the breakfast cereal business. U.S. sales of cereal, not including those recorded by Wal-Mart Stores Inc., fell 1.3 percent to $6.1 billion in the 52 weeks ended Feb. 28, according to Information Resources Inc. of ...

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