|
|
Article: Blue Ocean Strategy.(Changing people and growth strategies)(How to create uncontested market space and make the competition irrelevant)(Brief Article)(Book Review)
- Article from:
- CMA Management
- Article date:
- March 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Society of Management Accountants of Canada. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Competition is fierce in most industries right now. Blue Ocean Strategy: How to create uncontested market space and make the competition irrelevant, a new book from Harvard Business School Press, suggests that, instead of competing for a share in a shrinking profit pool of over-crowded industries, strategically agile companies have to create "blue oceans" of uncontested market space through what the authors call "value innovation."
[ILLUSTRATION OMITTED]
Through the book, the authors explain that innovation must expand a company beyond the current confines of its industry. Rather than fighting for market share, companies have to ...