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Article: Corporate responsibility--opportunity or necessity? Leisure has failed to fight its corner and could learn from other sectors.(Business sense)
- Article from:
- Leisure Report
- Article date:
- April 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The long-term economic success of any business can depend on factors beyond economic performance. For leading companies, corporate responsibility is not only a matter of public relations or philanthropic sentiment but also a strategic initiative that is carefully dovetailed into the business strategy. Increasingly, companies are aware that corporate responsibility attitudes and profit are not mutually exclusive.
Commercially, corporate responsibility is an issue that some sectors, eg, the financial and mining industries, have openly and publicly addressed. But for others, including the licensed retail and leisure industry, the issue remains one that organisations ...