Article: H&M to open store at Brookfield Square.

Byline: Doris Hajewski

Apr. 12--H&M, a hot Swedish fashion chain that made its U.S. debut five years ago, will open its first Wisconsin store at Brookfield Square in September.

H&M created a frenzy among young fashionistas when it opened its first U.S. store on Fifth Ave. in New York in 2000. Shoppers waited 20 minutes in line for fitting rooms to try on the latest looks in pants and skirts, priced $20 to $30. Tops are $12 to $20, and dresses can be had for $25.

H&M will be the first major retailer to make its market entry at Brookfield Square since Old Navy made its area debut there in 1998.

The new store will strengthen Brookfield ...

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