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Article: De Beers LV launches in the United States.(Facets)
- Article from:
- JQ
- Article date:
- March 1, 2005
CopyrightCOPYRIGHT 2005 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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'De Beers LV' is launching in Manhattan with its name replacing that of Louis Vuitton at a boutique on 52nd Street and Fifth Avenue. The company, a partnership between De Beers and French luxury goods firm LVMH, owner of the Louis Vuitton brand, is planning an ambitious rollout of retail jewelry stores in the U.S. The joint venture was founded in 2001 and already has a flagship store on London's Bond Street and three boutiques in Japanese department stores. However, the company, to ...
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