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Article: DirecTV, Chrysler Unite For Interactive TV Advertising.

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Satellite Today
Article date:
April 13, 2005
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DirecTV Inc. said it signed a long-term agreement with Chrysler Group to join the new DirecTV Advertising Development Partner Program. The program allows DirecTV to provide clients with an interactive advertising and research vehicle that spans across multiple DirecTV produce platforms, such as interactive basic set-top receivers, digital video recorders and the DirecTV Media Center. Joining the program ...

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