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Article: American Hockey League and the Hockey Company form multi-year strategic marketing & licensing partnership; CCM(R), Jofa(R) and Koho(R) to be Exclusive Equipment Suppliers.
- Article from:
- PR Newswire
- Article date:
- March 25, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The American Hockey League and The Hockey Company today announced a multi-year, multi-million- dollar partnership that will serve as the foundation for the AHL's marketing, licensing and on-ice branding strategies for years to come. The agreement was approved by the AHL's Board of Governors, and will establish THC as the exclusive supplier of sticks, helmets, gloves, pants, jerseys and socks to 26 AHL teams.
The Hockey Company is home to three of the world's most recognized brands in hockey equipment and apparel: CCM(R), Jofa(R) and Koho(R). The breakthrough agreement further strengthens the long-standing relationship between two of the most celebrated names in ...