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Article: The Experiential Agency(TM) Leading the New Event Economy.
- Article from:
- PR Newswire
- Article date:
- March 22, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Experiential Agency(TM) (XA) , announced today that expectations for the event industry are looking up as corporations seek new strategies to deliver their corporate branding messages. XA CEO Frank Goldstin reports, "We have had an increase of 20% over 2003 bookings in new client acquisitions. This is in great part due to our clients having revised the distribution of their marketing budgets, not necessarily increasing them. They are finding that the audience impressions of branding messages are greater when delivered via dynamic memorable experiences and are trimming their more traditional advertising and marketing schedules to maximize their return on investment ...
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Article: The Experiential Agency Retains Stern & Co. to ...
PR Newswire;
June 18, 2004 ;
700+ words
...The Experiential Agency, Inc., (XA ... it has retained New York-based Stern ... well." About The Experiential Agency, Inc. The Experiential Agency, Inc., (XA ... offices in Chicago, New York and Los Angeles ...
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