Article: Bayer and GSK Celebrate Six Months of Treating American Men with LEVITRA(R) (vardenafil HCl) for Erectile Dysfunction; - Over Half A Million Prescriptions Have Been Filled for Levitra -.

Bayer AG (DAX and NYSE: BAY) and GlaxoSmithKline plc (LSE and NYSE: GSK) today heralded the six-month anniversary of the U.S. launch of the erectile dysfunction (ED) treatment Levitra as one of the most successful new product introductions in the last two years. Since first becoming available in late August, 2003, more than half a million prescriptions for Levitra have been filled.

The U.S. availability of Levitra has also fueled explosive growth in the ED category, with a 20% increase in use of ED drugs over the previous year.(1) Importantly, since the launch of Levitra, physicians have reported significantly greater numbers of men seeking treatment for their ...

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