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Article: Microsoft and Disney Announce Multiyear Agreement to Cooperate On Digital Media Initiatives and for Disney to License Windows Media Digital Rights Management Software; Joint Agreement Is Aimed at Accelerating Flow of High-Quality, Digital Disney Content to Consumers.
- Article from:
- PR Newswire
- Article date:
- February 10, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microsoft Corp. and The Walt Disney Company today announced a multiyear agreement to cooperate on several long-term digital media initiatives to improve the quality, security and reach of digital content within the home and on Microsoft(R) Windows(R) XP-based PCs as well as on a growing number of home and portable entertainment devices. As part of the agreement, Disney will license Microsoft Windows Media(R) Digital Rights Management (DRM) technology. Disney and Microsoft have identified three areas of joint focus that utilize effective rights management:
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