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Article: Coach Mike Ditka to Launch the 'LEVITRA(R) Challenge' During Super Bowl XXXVIII; - Advertisements Kick Off Major Initiative for Men with Erectile Dysfunction -.

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PR Newswire
Article date:
January 29, 2004
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Coach Mike Ditka is rallying men with erectile dysfunction (ED) to take the "Levitra Challenge" and team up with their doctor to find an ED treatment that helps them stay in the game. Ditka, who has taken the challenge and experienced success with LEVITRA(R) (vardenafil HCl) (pronounced Luh-VEE- trah), is launching a nationwide campaign about the benefits of seeking ED treatment. The "Levitra Challenge" will launch during the Super Bowl with two new television advertisements. 

 
  (Photo:  http://www.newscom.com/cgi-bin/prnh/20040129/NYTH049 
   http://www.newscom.com/cgi-bin/prnh/20040129/NYTH049LOGO )

Ditka is urging men with ED to take the ...

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