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Article: Microsoft Smarter Retailing Initiative Supported by More Than 20 Leading Companies; Built on Open Industry Standards, the Smarter Retailing Technology and Solutions Framework Drives Consistency and Enables Partners to Develop Applications for the Next Generation Of Retail Innovation That Integrate With Key Enterprise Solutions.
- Article from:
- PR Newswire
- Article date:
- January 12, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Today at the National Retail Federation's (NRF) 93rd Annual Convention & Expo, more than 20 leading companies announced their support for Microsoft Corp.'s Smarter Retailing Initiative (SRI), a comprehensive solutions framework for enabling the next generation of retail innovation. The Smarter Retailing Initiative focuses on three critical areas, Smarter Shopping, Smarter Selling and Smarter Operations, reflecting Microsoft's vision that business value will emerge at the boundaries of the retail enterprise, where retailers interact with customers and suppliers. With additional investment in core systems that support those innovations, retailers will be able to ...