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Article: Microsoft Unveils Smarter Retailing Initiative, Providing a Comprehensive Solutions Framework to Unleash the Next Generation of Retail Innovation; More Than 20 Companies Developing Solutions Based on This Initiative; Growing Number of Leading Enterprise Retailers Adopting Microsoft-Based Retail Solutions.
- Article from:
- PR Newswire
- Article date:
- January 12, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Microsoft Corp. today announced its Smarter Retailing Initiative (SRI), created to help retailers improve how they sell and operate, and provide a technology and solutions framework for enabling the next generation of retail innovation. The initiative focuses on three critical areas: Smarter Shopping, Smarter Selling and Smarter Operations. Based on extensive research, feedback from Microsoft's customer advisory board, and industry-specific development investments by Microsoft's retail-focused industry solutions team, the Microsoft(R) Smarter Retailing Initiative provides an innovative approach, based on open standards, to allow retailers to take full advantage of their ...