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Article: Alliance Data Systems' Loyalty Business Signs Long-Term Contract Renewal With Air Canada; Multi-year agreement provides continued supply of Air Canada seating for Canadian loyalty program.
- Article from:
- PR Newswire
- Article date:
- January 15, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alliance Data Systems Corp. , a leading provider of transaction services, credit services and marketing services, today announced that Air Canada has signed a long-term agreement to continue as a rewards supplier in the Canadian AIR MILES(R) Reward Program, operated by The Loyalty Group, an Alliance Data Systems subsidiary.
Specific terms of the renewal were not disclosed, but the agreement is not expected to have any material financial impact on Alliance, positive or negative, when compared to the company's prior agreement with Air Canada. While the majority of AIR MILES reward miles redeemed are for non-air travel rewards, air travel rewards still constitute a ...