Article: Netflix Opens New Shipping Center; Lakeland Facility Expands One-Day Delivery to Central Florida.

Netflix , the world's largest online movie rental service, today announced the opening of a shipping center in Lakeland to serve more than 3.5 million residents in central Florida communities including Tampa, St. Petersburg, Orlando and Daytona Beach.

Regional shipping centers are an important part of Netflix's ongoing strategy to provide one-day movie delivery to its members. Netflix now reaches more than 80 percent of its members with generally overnight delivery.

"Netflix members already love the convenience of receiving movies in their mailboxes," said Reed Hastings, Netflix CEO and co-founder. "The added value of one-day delivery makes them even ...

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