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Article: Casual Male Retail Group, Inc. Announces Increase In Marketing Campaign for George Foreman Comfort Zone and Signature Collection.
- Article from:
- PR Newswire
- Article date:
- January 8, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Casual Male Retail Group, Inc. , retail brand operator of Casual Male Big & Tall, the exclusive retailer of the George Foreman Signature Collection and Comfort Zone, operator of Levi's(R)/Dockers(R) Outlet by Designs, and Ecko Unltd.(R) outlet and retail stores, today announced that it will double its advertising spend on the upcoming launch of it's George Foreman Signature Collection and Comfort Zone to $10 million from the previously reported $5 million. As a result, Casual Male will increase its overall marketing budget for fiscal 2005 by $6 million to $26.5 million.
Casual Male will launch the George Foreman advertising campaign in Houston and Dallas, Texas ...