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Article: Research notes.(Entertainment)(chocolate consumption)(gift-buying ethics)(obesity in childhood)(Brief Article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- April 1, 2005
CopyrightCOPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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* Women are more likely than average to eat premium chocolate brands (index: 124), and more likely to eat chocolate in general (index: 106). Homemakers index at 113 for heavy consumption of chocolate. (MarketResearch.com; phone: 301-468-3650; website: http://www.marketresearch.com)
* More than three quarters of women (77%) consider a company's reputation for supporting causes when buying ...