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Article: RC2 Extends Licensing Agreement with Popular NASCAR Driver Jimmie Johnson.
- Article from:
- PR Newswire
- Article date:
- December 11, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Reflecting the popularity of its JIMMIE JOHNSON die-cast replicas, apparel and hobby products, RC2 announced today that it has extended the term of its licensing agreement with JG Motorsports, Inc. for Jimmie Johnson and the Hendrick Motorsports #48/Lowe's race team.
RC2, producer and marketer of NASCAR products since 1989 under its Racing Champions brand, will retain its exclusive distribution rights for die-cast replicas sold at mass retail, and also for #48 team products, including apparel, novelties, plastic model kits and trading cards, sold at NASCAR events. With earnings of more than $5 million in 2003 and his best ever second-place finish in the 2003 ...