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Article: Twice as Many Americans Purchased Gift Cards in 2003 vs. 2002; Gift Card Industry Experienced Significant Gains Across the Board.
- Article from:
- PR Newswire
- Article date:
- November 17, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Twice as many American consumers purchased a gift card in 2003 compared to the previous year, according to a national study commissioned by ValueLink, the gift and spending card service of First Data Corp. . Forty-five percent of the adult population in the United States, an estimated 97 million people, purchased a gift card in the previous 12 months versus just 23 percent in a similar survey conducted in August 2002.
The 2003 survey of 1,023 U.S. adults aged 18 or older revealed that consumer awareness of gift cards has reached 92 percent, a 13 percent increase over 2002. Nearly six in every 10 adults (59 percent) reported purchasing and/or receiving a gift ...