Article: Rapid Uptake of LEVITRA(R) (vardenafil HCl) Seen Among U.S. Men with Erectile Dysfunction.

LEVITRA(R) (vardenafil HCl) (pronounced luh-VEE-tra) is rapidly capturing a growing percentage of new prescriptions in the oral erectile dysfunction (ED) treatment market, according to data from Verispan Source Prescription Audit (SPA) [formerly called Scott Levin]. In the weeks since Levitra became available in the U.S., more than 1.5 million Levitra pills have been dispensed nationwide.(1) Levitra is co-developed and co-promoted by Bayer AG (DAX and NYSE: BAY) and GlaxoSmithKline plc (LSE and NYSE: GSK).

Recent results from two independent, comparative European studies conducted to evaluate patient preference for the three oral ED treatment options indicated ...

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