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Article: Energie AG Generates 23 Percent Internal Rate of Return Using CRM Solution from SAP; mySAP(TM) Customer Relationship Management Continues to Deliver ROI Results as Utilities Company Reduces Operating Costs by 63 Percent.
- Article from:
- PR Newswire
- Article date:
- November 25, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAP AG today announced the latest in a series of studies demonstrating the significant return on investment (ROI) customers continue to achieve using mySAP(TM) Customer Relationship Management (mySAP CRM). Conducted by the ROI Review, a publication of Peppers and Rogers Group, the new report concludes that mySAP CRM delivered a break-even of just over two years and an internal rate of return (IRR, returns after break-even) of 23 percent over three years for Austrian utility company Energie AG. mySAP CRM has helped Energie AG enhance its service offering and has delivered a wealth of operational value by improving the company's technical responsiveness as well as the ...