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Article: Quick Launched to Complement The Dallas Morning News, Reach New, Younger Readers.
- Article from:
- PR Newswire
- Article date:
- November 10, 2003
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Belo Corp. today announced the launch of Quick, a new "quick-read" daily newspaper produced by The Dallas Morning News to deliver news for readers on the run. The free, tabloid-format publication targets younger readers ages 18 to 34. Quick is the latest in a series of product launches by Belo's Newspaper Group to support the Company's growth strategy.
"We have been exploring Quick as a new means to reach younger adult readers in the Dallas area for some time," said Robert W. Decherd, chairman, president and chief executive officer of Belo. "By extending the trusted content that readers have come to expect from The Dallas Morning News to a summary format, we ...