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Article: Private Label Programs Not Fully Optimized According to Latest Study From Information Resources, Inc. New Report Details Forces Impacting America's Private Label Products.
- Article from:
- PR Newswire
- Article date:
- October 2, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Despite consumer packaged goods (CPG) private label products having a winning record in recent years, new information suggests that many U.S. private label programs are not reaching their full potential according to "The Truth About Brands: The Real Story on Private Label in the U.S.," a new report from Information Resources, Inc. , a leading provider of consumer behavior insights to the consumer packaged goods (CPG) and healthcare industries.
The new study identifies the drivers and inhibitors of U.S. private label growth as well as performance by category, highlighting opportunities and recommendations for both retailers and manufacturers to enhance their ...