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Article: WestPoint Stevens Inks License with Lichtenberg for Window Treatments Under Its Famous Brands.
- Article from:
- PR Newswire
- Article date:
- September 19, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WestPoint Stevens Inc. ( http://www.westpointstevens.com/ ) announced today that the Company has signed a licensing agreement with S. Lichtenberg & Co., Inc., in which Lichtenberg will produce window treatments to coordinate with WestPoint Stevens' stable of famous brands. This is a continuation of the Company's licensing initiative in an ongoing drive to widen the range of products sold under its brands.
"In the majority of America homes outside metropolitan areas, there are more windows than beds and bathrooms. There is a tremendous opportunity to extend WestPoint Stevens' brands into every room via soft window treatments," said WestPoint Stevens Bed and Bath ...