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Article: InterContinental Hotels Group Expands Affiliate Marketing Program.
- Article from:
- PR Newswire
- Article date:
- September 25, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The world's most global hotel company, InterContinental Hotels Group (LONDON: IHG) (ADRs), is pleased to announce the expansion of its Internet affiliate marketing program launched last year. This program compensates third party Web sites for referrals to InterContinental Hotels Group's Web sites that result in a hotel stay. InterContinental Hotels Group has selected ValueClick's Be Free platform to broaden the size and scope of its affiliate program to include more high- quality, high-traffic affiliates than ever before.
InterContinental Hotels Group, by working with Be Free, a leading provider of affiliate marketing technology and partner marketing ...