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Article: Sharpie Makes Bold New Mark on NASCAR, Extends Partnership With Bristol Motor Speedway; New Deal Runs Through 2008 for NASCAR's Most Popular Race, The Sharpie 500.
- Article from:
- PR Newswire
- Article date:
- August 21, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sharpie(R), the popular brand of permanent markers and part of the Newell Rubbermaid portfolio of leading brands, today announced at Bristol Motor Speedway (BMS) that the brand is extending its sponsorship of the NASCAR Winston Cup night race held in August, the Sharpie 500, through 2008. The announcement comes just two days before the running of the Sharpie 500 on Saturday, August 23, the third-year of the sponsorship.
The race is considered by many to be the premiere NASCAR Winston Cup event on the 36-race schedule and features the short track excitement that Bristol consistently delivers, all under the lights.
"Our commitment to Bristol and the ...