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Article: Sponsorship Scorecard(TM) Gets Green Flag in Partnership Agreement Between SKI & Company and Nielsen Sports.
- Article from:
- PR Newswire
- Article date:
- April 19, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BETHLEHEM, Pa., April 19 /PRNewswire/ -- SKI & Company, agency of record for General Motors Racing, announced today a new licensing agreement with Nielsen Sports for their new innovative service, Sponsorship Scorecard(TM). The partnership will employ the sponsorship verification and measurement product -- Sponsorship Scorecard(TM) -- as part of its ongoing efforts to maximize the investments behind its racing program with General Motors Motorsports properties. Sponsorship Scorecard(TM) verifies and provides the currency for sponsored placed media for all televised sporting events including NASCAR.
"Success in racing at the highest levels is about more than ...