|
|
Article: MILLER BREWING COMPANY EXPANDS NEW MILLER LITE ADVERTISING TO ENTIRE COUNTRY
- Article from:
- PR Newswire
- Article date:
- June 8, 1993
CopyrightCOPYRIGHT 1993 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
MILWAUKEE, June 8 /PRNewswire/ -- Miller Brewing Company is expanding its new Miller Lite advertising from three test cities to the entire country with the airing of four commercials during NBC's telecast of the NBA world championships on Wednesday, June 9, at 9 p.m. EDT.
The campaign humorously features Miller Lite's hallmark "Great Taste/Less Filling" slogan and proclaims, "If you can combine great taste and less filling, you can combine anything."
According to Paul Basquin, low-calorie category director for Miller, "The 'Great Taste/Less Filling' campaign conveys Miller Lite's personality and trademark humor in a way beer drinkers find meaningful and enjoyable."
...