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Article: Just Cavalli, a his and hers fragrance duo from Roberto Cavalli, is due to be launched in the UK in May.(Brief Article)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- March 1, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Just Cavalli, a his and hers fragrance duo from Roberto Cavalli, is due to be launched in the UK in May. Young people are the target in this latest venture, as demonstrated by the print advertisements, which were shot in Ibiza by Mart & Marcus. They feature a young couple portrayed in a world of light and freshness.
Vivid colours characterise the packaging, with a pink and yellow striped zebra print for the female flagon and blue and yellow for the male. Both are encased in a plexiglass sheath. In addition, the boxes are transparent to preserve rather than disguise the bottles.
Just Cavalli Him has top ...