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Article: A new hair care line launching this month hopes to activate US hair care.(US)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- March 1, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A new hair care line launching this month hopes to activate US hair care sales to Hispanic women.
Activate Beauty is a line of salon-quality hair care products created by a group of Hispanic women and formulated to address issues specific to Latina women, such as dry and frizzy hair and hair that is unmanageable because of hot and humid weather conditions. Each item contains the exclusive Hydro-Infused Complex, which includes sea grape, water lily, avocado oil, vitamin E, soy protein, cupuacu butter, sea buckthorn, macadamia nut oil, vanilla bean, milk thistle and aloe vera.
"As Latinas, one of our defining traits is our need to be well groomed; we are ...