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Article: Franklin Electronic Publishers Announces Retail Availability of the Speaking Handheld Electronic Version of Merriam-Webster's Collegiate Dictionary, Eleventh Edition; New Electronic Handheld is the Most Comprehensive Reference Offering on the Market, Combining Thorough Up to Date Top Quality Content With the Latest in Linguistic Technology.
- Article from:
- PR Newswire
- Article date:
- July 8, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Franklin Electronic Publishers , the worldwide leader in handheld information, today announced that its extensive launch campaign for the speaking handheld electronic version of the Eleventh Edition of the Merriam-Webster(R) Collegiate Dictionary (MWCD) will coincide with the back-to-school sales period.
The broad marketing campaign will include partnership promotions with licensor Merriam-Webster, national print and online advertising, retail merchandising, in-store displays and an integrated public relations program led by Garfield Group PR. Franklin has launched a sleek new device design to showcase this premier title. Franklin's speaking handheld electronic ...