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Harris Interactive Now 15th Largest U.S. Market Research Firm; Leadership in Internet-based Methodology Drives Growth.
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PR Newswire
- Article date:
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June 11, 2003
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Harris Interactive(R) , is now ranked as the 15th largest market research firm in the United States, according to the Honomichl Top 50(R) list, which rates U.S. market research firms according to U.S. revenues for the latest calendar year. The new list was published in the June 9, 2003 edition of Marketing News, an American Marketing Association (AMA) publication.
Based on $95.3 million in reported U.S. revenue ($120.9 million worldwide revenue) for calendar year 2002, Harris Interactive moved from 17th on last year's list to the current 15th. "As the multiple advantages of Internet-based research become more widely recognized, global demand for our services grows. ...