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Article: InterContinental Hotels Group Sees 80 Percent Increase in Internet Revenue Just One Year After the Launch of The Lowest Internet Rate Guarantee; First Anniversary of Lowest Internet Rate Guarantee Offers Proof-Positive Success of Program.
- Article from:
- PR Newswire
- Article date:
- May 21, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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InterContinental Hotels Group (NYSE: IHG; London [ADRs]) the first hotel company to offer web bookings more than eight years ago, announced that its Internet revenue has increased by 80 percent since the launch of the industry-leading Lowest Internet Rate Guarantee one year ago.
"InterContinental Hotels Group was the first hotel company to offer the Lowest Internet Rate Guarantee and it's proving to be a win-win-win situation for our customers, the hotels and for InterContinental Hotels Group," said Eric Pearson, senior vice president of e-commerce, InterContinental Hotels Group. "Since the launch of the Lowest Internet Rate Guarantee, more people are booking ...