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Article: Limited Edition Jeep(R) Wrangler Rubicon Tomb Raider Model Available in July; * Limited Edition Jeep Wrangler Rubicon Model Based on Summer Movie 'Tomb Raider: Lara Croft and the Cradle of Life' * Exclusive Serial Numbered Collector's Edition.
- Article from:
- PR Newswire
- Article date:
- May 21, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The limited edition 2003 Jeep(R) Wrangler Rubicon Tomb Raider model debuts in July to coincide with the release of the new film "Tomb Raider: Lara Croft and the Cradle of Life." A customized version of the Jeep Wrangler Rubicon is driven in the film by virtual game heroine Lara Croft, played by Angelina Jolie.
"The Jeep Wrangler Rubicon is the most capable Jeep ever built, so the heroic and extreme environment in which Lara Croft uses her custom Wrangler Rubicon in Tomb Raider is accurate," said Jeff Bell, Vice President, Jeep, Chrysler Group. "This is more than just a product placement. We have created a 360-degree integrated marketing campaign around the ...