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Article: Rich Internet Applications Deliver Results; 25 to 50 Percent Increase in Sales Documented in Recent IDC Report.
- Article from:
- PR Newswire
- Article date:
- May 5, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Macromedia today announced that companies such as Dai Nippon IMS (America) Corp., a division of Dai Nippon Printing, Inc, Ltd. (DNP), Hess Microgen, and MINI USA found clear benefits to deploying rich Internet applications, including increased sales, quicker task completion, decreased hosting costs, and faster development time.
For example, a car configurator application from MINI USA fueled a successful campaign that brought in more than half of all car leads, an average of 60 qualified leads per dealer per month. The application also ignited powerful word-of-mouth, with more than 73 percent of site visitors configuring a car with the option of sending it to ...