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Article: Activision Selects Secret Weapon Marketing for Its Television Creative Advertising; Activision to Retain Mediavest Worldwide for Television Ad Buys.
- Article from:
- PR Newswire
- Article date:
- April 11, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Activision, Inc. has selected Santa Monica-based Secret Weapon Marketing as its new television creative advertising agency. Secret Weapon Marketing was selected from a group of eight agencies after presentations were made to Activision executives throughout the past six weeks. As part of the review process, the company developed a broadcast campaign for a new Activision game, True Crime: Streets of L.A.(TM), that will be introduced this Fall.
Additionally, Activision has extended its relationship with MediaVest Worldwide, a leading media planning and buying agency, and Activision's TV AOR for the past 3 years.
"Secret Weapon Marketing's presentations ...