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Article: WestPoint Stevens' Unique MARTEX Ad Campaign 'In Touch With' Real People Using Real Product in Real Life.
- Article from:
- PR Newswire
- Article date:
- March 25, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mr. Retailer and Ms. Consumer: Martex(R) is in real-life touch with your bedding and bath needs. That's the affirming message of a unique new ad campaign for its flagship Martex brand just launched by WestPoint Stevens (BULLETIN BOARD: WSPT) (www.westpointstevens.com ). The campaign, Martex: In Touch With You(TM), features a series of black and white photos of real people using Martex fashion bedding and bath products in real-life situations.
Print ads will first appear in the April issue of several leading decorating and lifestyle magazines. "And it's not limited to magazine ads," noted President -- Bed and Bath Division Robert B. (Bob) Dale. "This is a ...