Article: Pepsi to Electrify Summer With 'Mountain Dew LiveWire'; Orange-Ignited New Dew Will Be Available Nationally From Memorial Day through Labor Day.

Article: Code Red: Dew does it right.(Mountain ...
Food Processing;  June 1, 2001 ;     700+ words ... ... refreshing new sibling: Mountain Dew Code Red. Purchase, N.Y.-based ... tantalizing red color, Mountain Dew Code Red has a smooth rush of cherry ... America's love affair with Mountain Dew, Code Red is our answer to consumers ...

Article: Code Red: Cie Nicholson.(hugely successful ...
Advertising Age;  October 8, 2001 ;     700+ words ... ... development of Mountain Dew's Code Red line extension ... June and July, Code Red sold 3.6 million ... and boosted the Mountain Dew franchise by ... riding two waves-Mountain Dew's popularity ... drinks. But Code Red's success is ...

Article: Mountain Dew Code Red. (Best New ...
Stagnito's New Products Magazine;  November 1, 2001 ;     700+ words ... ... Cola, Purchase, N.Y. has added to its Mountain Dew family with Mountain Dew Code Red, with cherry flavor added to the flagship citrus ... imaginative and fun, there's no special quality to Code Red. "[But] that's what a soft drink should ...

Article: Pepsi-Cola's Code Red is white hot; Mountain ...
Advertising Age;  August 27, 2001 ;     700+ words ... ... monster brands Mountain Dew, Coca-Cola ... June and July, Code Red sold an estimated ... Thanks to Code Red, PepsiCo's Mountain Dew franchise saw ... brisk-selling Mountain Dew brand. Whether Code Red can continue on ...

Article: Vanilla Coke and Mountain Dew Code ...
The Food Institute Report;  May 19, 2003 ;     457 words ...* Vanilla Coke and Mountain Dew Code Red have seen their sales slide after first taking off with U.S. consumers. Some of the declines are to be expected, as new brands ...

Article: PepsiCo., Purchase, N.Y., launched a diet version of its ...
Stagnito's New Products Magazine;  June 1, 2002 ;     481 words ...PepsiCo., Purchase, N.Y., launched a diet version of its Mountain Dew Code Red one year after the soft drink's rollout.

Article: Words from an aging man in a diet mountain dew ...
Stagnito's New Products Magazine;  November 1, 2003 ;     700+ words ...Don't mess with it. My worst nightmare is that, under pressure from the health police. Kraft/Nabisco will decide to give the "wellness" treatment to the Oreo. Which would be like taking the fins off the Cadillac. What's that, they did take the fins off the Cadillac? Bummer. [ILLUSTRATION OMITTED]