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Article: Lloyds TSB Ramps Up Credit Card Campaigns With ClarityBlue(TM); SAND Analytic Server Hosted Customer Intelligence Solution Heart of Customer Acquisition Program.
- Article from:
- PR Newswire
- Article date:
- February 26, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAND Technology(TM) today released details of a program initially announced last year, whereby ClarityBlue(TM), its UK-based Customer Intelligence Systems Integration division, will help the credit card division of Lloyds TSB ramp up its direct mail campaigns. Lloyds will aggressively target prospective customers to market its credit card accounts. By working with ClarityBlue, Lloyds TSB expects to significantly reduce the amount of time needed to turn around the data selection of a direct mail campaign.
The Customer Intelligence Platform, based on the SAND(TM) Analytic Server, will allow Lloyds TSB to access prospect data from multiple data suppliers, select ...