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Article: More than 10 Million African Americans are Online, According to Nielsen//NetRatings; Thirty-two Percent of the African American Online Community Now Uses Broadband at Home.
- Article from:
- PR Newswire
- Article date:
- February 26, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that the African American Internet audience in the U.S. has grown to more than 10 million surfers, comprising almost eight percent of the total home and work combined online population. The African American Internet population spent a total of 44 hours on the Web, initiated 42 sessions, and viewed 1,186 pages online in January 2003. In comparison, the total online population spent more than 50 hours surfing the Web, logged 52 sessions and viewed 1,444 pages last month.
BlackPlanet.com was the top online destination for African Americans (see Table 1). The site ...