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Article: Universal McCann Named 'Media Agency of the Year' By Both Adweek and Ad Age.
- Article from:
- PR Newswire
- Article date:
- March 3, 2003
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Both Advertising Age and Adweek, the two leading U.S. advertising industry news publications, today named Universal McCann "Media Agency of the Year" for its 2002 performance. Universal McCann is the media arm of McCann-Erickson WorldGroup.
In recognizing Universal McCann, both publications cited UM for the success of its core business strategy as well as for its extraordinary new business record. As Adweek said: "Because the agency triumphed with a distinct positioning, because it was able to recruit top talent, and because it excelled at building relationships with a blue-chip client roster, Universal McCann is Adweek's Media Agency of the Year for 2002."
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