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Article: Motor Trend Radio Shifts to Live Broadcasts, New Host; Veteran radio personality Bob Long to anchor new national call-in format.
- Article from:
- PR Newswire
- Article date:
- February 18, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PRIMEDIA's Motor Trend Radio has announced the arrival of a new host, Bob Long, and a new call-in audience participation format for the popular weekend automotive program. The show, which airs two hours each on Saturdays and Sundays on most affiliates, is currently airing on 95 radio stations. Distributed by the Talk Radio Network, the program is popular with listeners and advertisers, boasting a cumulative audience of 750,000 listeners each week, and high-profile sponsors such as Corvette, Wolverine Boots and Champion Spark Plugs.
Bob Long's name is familiar to millions of radio listeners. His passion for both radio and automobiles dates back to his teens, when ...