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Article: Martha Stewart Living Omnimedia, Puerto Rico Tourism Company and Rums of Puerto Rico Celebrate Partnership for the 'Perfect Wedding In Puerto Rico' Program; Contest Winners Marry In Event Planned By Martha Stewart Weddings Experts.

Article from:
PR Newswire
Article date:
February 3, 2003
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Martha Stewart Living Omnimedia, Inc. (MSO), Puerto Rico Tourism Company (PRTC) and Rums of Puerto Rico have developed a customized cross-media marketing opportunity that leverages synergy among the MSO branded media properties, the Puerto Rico travel experience and Puerto Rican Rums. This program, the first from MSO to feature a customized travel-related event, has been designed to generate increased awareness about the island of Puerto Rico and the unique qualities of the Rums of Puerto Rico among the highly desirable MSO audience.

The integrated marketing partnership combines multiple promotional elements centered on the "Perfect Wedding in Puerto Rico" ...

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