|
|
Article: Jackson Hewitt Inc. Announces Renewed and Expanded Strategic Marketing Alliance With Simon Property Group; - Jackson Hewitt Inc. Again Taps Nation's Largest Mall Owner To Reach Its Target Audience -.
- Article from:
- PR Newswire
- Article date:
- February 3, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Jackson Hewitt Inc., a subsidiary of Cendant Corporation , with more than 4,100 Jackson Hewitt Tax Service(R) locations nationwide, announced today that it has entered into an expanded marketing alliance with Simon Brand Ventures, the strategic marketing division of Simon Property Group (Simon), the nation's largest owner and manager of shopping malls.
A pilot program with Simon, which took place during Tax Season 2002, marked the first time Jackson Hewitt Inc. had created a strategic alliance with a mall developer whereby the mall would serve as a location for Jackson Hewitt to promote and offer tax preparation services. Based on the successful results of the ...