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Article: 50 years later, Disney still in driver's seat of Anaheim economy.(MEDIA & TECHNOLOGY)(Walt Disney Co.)
- Article from:
- Los Angeles Business Journal
- Article date:
- April 4, 2005
- Author:
CopyrightCOPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As Walt Disney Co. gears up a massive marketing push for Disneyland's 50th anniversary in May, the decision to put the park in Anaheim has proved pivotal for the city.
Disney has spurred decades of development in Anaheim, including a second theme park, hotels and a convention center. It's unlikely Anaheim would have baseball and hockey teams today were it not for Disney--and the ripple effect of Disney's decision has spread to Garden Grove, Buena Park and other nearby cities.
Most, of the gains have been related to tourism and sports. But the profile Disney gave Anaheim likely helped in landing other businesses.
"One of my main projects was to ...